Pick a company and competitor,

Assignment: Pick a company and competitor, for example Denny’s and IHOP, and analyze/ compare their social media presence. Look at the platforms they participate in (Facebook, Instagram, Twitter, etc.) and form an assessment of which business you think is more effective strategically in achieving marketing communication objectives (encourage trial, increase desire, facilitate purchase, brand awareness, customer loyalty) on each. Each piece of content should have a purpose – and you should evaluate why it’s there. If you can’t tell, they missed the mark.

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Deliverable:

In [1] single spaced page, using charts and/or bullet points to be concise, analyze the organizations’ social media platforms using the following questions as a guide. That means, concisely organize your analysis with headings and carefully edit your points under them to convey your analysis. If you don’t, substantial points will be deducted).

This is not an essay. This is not an exercise in sharing your opinion or how you feel or what you believe. This is a business report that presents evidence in an analytical way and arrives at a conclusion based upon that evidence. Present the evidence and let the reader decide based upon your evidence.