Marketing Design and Innovation Essay
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TASK 1: 500 word essay
Discuss to what extent marketing innovation is important to developing and protecting a company’s strategic competitive advantage. Justify your views using a range of supporting evidence.
5.1.2 Task 2: 2500 word essay
Choose a Wrigley product/brand that has been launched in a country of your choice (see list of Wrigley’s major brands around the world: (http://www.wrigley.com/global/brands.aspx). Investigate the consumer trends that might have prompted the launch of this product/brand. Assess the market performance of the product/brand and draw conclusions on its overall success. Remember to support your claims.
Reference
Harvard System
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