Interview an experienced marketer, product developer or someone in a similar function at your company or a company to which you have access. The interview can be conducted face to face or via Skype (or similar service).

Interview an experienced marketer, product developer or someone in a similar function at your company or a company to which you have access. The interview can be conducted face to face or via Skype (or similar service).

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NOTE: You may schedule an in-person appointment, phone appointment, or use online resources such as Skype or GoTo Meeting to complete this requirement. Email could be a potential alternative choice, but only after the previous options have been requested and declined.If you still have concerns about meeting this requirement, contact your instructor for additional guidance.

You will first develop a series of questions to ask during the interview. The questions should include the following questions:
1.What efforts is top management putting in place to support innovation?
2.Does everybody devote part of their daily attention to having a better business model?
3.Is it clear to everybody how the company intends to innovate?
4.Does creativity or bureaucracy crowd out innovation?
5.What are the reasons, if any, for why innovation is not as effective as you want it to be?
6.How does your company leverage its internal talent and its access to external talent?
7.How do performance measures and rewards affect innovation? (p. 10).