HCS 490 Week 4 Communication Strategy

You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose one of the following initiatives:

• Health Spa launching a new weight loss treatment
• Insurance company launching new medical product for the exchange
• Hospital system launching new diabetes program
• Medical device manufacturer launching new metal alloy prosthesis.
• Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:

• What types of communication could be used for different generations.
• How you will use an integrated campaign to reach your target audience.
• Examples of successful industries and how they leverage transparency, and how you can apply that to your strategy