What extent does religion culture and health-conscious consumers would affects non-alcoholic beer could be a golden market in the UK?
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2. Religion culture
Kantar Worldpanel shows that “non-alcoholic beer sales have grown by 40 per cent in 2013. The super rise has been due to an increasing product range and improving taste as well as a changing target market: increasing health–conscious population (inclined to give up alcohol) and increasing Muslims lived in the UK.
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