Critical appraisal of global marketing and online business practices

Critical appraisal of global marketing and online business practices

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Critical appraisal of global marketing and online business practices

Task

Use of internationalized theories, PESTEL, SWOT and other theories to appraise Vodafone

Introduction

Aim of the plan and key areas to be addressed including internationalisation models and theories used

Organisational Profile and Industry Analysis

Background of the organisation (General)

Porter’s Five Forces analysis (Host Country)

Porters Diamond (Host country)

Situational Analysis (External and Internal)

PESTLE (Host country)

SWOT (General approach with OT based on host)

Value chain if applicable (internal, some aspects host)

Models and theories (Justify why it is applicable, and state drawbacks of theory)

Select appropriate internationalization theory (first entry to host)

Cultural factors (Hofstede – comparison of home and host)

Approach to internationalisation: Standardised or adapted strategy? (Host)

Home nation’s competitive advantage (Porter’s Diamond)

Marketing activities

Segmenting, Targeting and Positioning (Host)

Branding (Host)

Consumer trends (Host)

Ethical issues (Possibly across home, host or industry)

Online activities

Effectiveness of online presence (home/host)

E-commerce (home/host)

Recommendation/ Conclusion

Suggest areas for improvement (home/host)

Summary of the key points/theories discussed in the report, Benefits to the organisation

Number of words

2500 words

Critical appraisal of global marketing and online business practices