The Marketing Mix: Price Give an example of both a product which you felt was “under-priced” (relative to what you were willing to pay), explaining why you felt it was under-priced, and a product you felt was “over-priced” (relative to your valuation of it) but you paid for it anyway. Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was “over-priced”.
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