The final 6 to 8 page paper will demonstrate comprehensive understanding of the course topics and concepts. The title of the paper will be “An e-Business analysis of _.” The blank will be filled in with the name of a company you select that is doing business online. It can be a traditional brick-and-mortar company, or one that is completely online. The company can be in any of the four categories of e-commerce. The goal in writing the final paper is to demonstrate an ability to analyze a company based on the concepts presented in this course.
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The paper will discuss the following issues:
- Overview/Executive Summary (written last; summarizes key points).
- Company history and background, including stage in the company life cycle.
- The need(s) the company addresses and the customers it pursues.
- The role of the Internet in strategy (business strategy, IS Strategy, ICT Strategy, and EC Strategy). Also address the knowledge management strategies the company uses.
- EC Metrics the company employs.
- The online user types for this company and the e-commerce considerations.
- The impact of Internet regulation.
- EC Security the company uses.
- Competitive advantage technology can provide this company.
- Barriers to Global e-commerce.
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