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Assignment Type: Individual Project Deliverable Length: The body of the paper should be 2 pages Points Possible: 125 Due Date: 11/23/2012 11:59:59 PM CT Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1. The Products /Service is Quaker Oats unit 1 or Chocolate Candy Click HYPERLINK “https://mycampus.aiu-online.com/courses/MKTG205/Assignment_Assets/MKTG205Unit3ResearchGuide_2011.pdf” \t “_blank” here for the research requirements and guide for this assignment. W3 Research. An overview of distribution channels: Channel Levels: Direct versus Indirect Distribution Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.) Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution) Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper…
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