Remember i have been talking about chocolate candy And Quaker Oatsmeal.
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Get Help Now!Assignment Type: Individual Project Deliverable Length: The body of the paper should be 6Points Possible: 150 Due Date: 12/2/2012 11:59:59 PM CT Over the past three weeks you have successfully navigated the marketing process. You have an understanding of your customer needs and the marketing environment through research. You have developed a marketing strategy and begun development of the marketing mix including your product or service, its price and how it will be made available to your target market. Now your promotional decisions can be made based on these other elements in order to communicate your position to your customers. Over the past three weeks you have developed most of the components of a marketing program for your product. Now it is time to add the last few sections. You will now add the Abstract, Introduction, Conclusion, and the Integrated Marketing Communications Mix, including: (Chocolate Candy) Overview of integrated marketing communications Promotion Mix Strategy – explain if you will use a push or pull strategy or both and why Message Strategy – decide what general message will be communicated to your target market across all promotional tools Promotion Mix – choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include: Why this promotional tool was chosen. Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.). Discussion of how your message strategy will be implemented using this promotional tool and the execution style. Citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is…
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