Implications of Management & Strategic Planning: Case Study- Business Report Assignment
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Overview
This assignment gives students the opportunity to apply the concepts learned in this and previous coursework to analyse a real-world case study scenario. This scenario will illustrate through example the practical importance and implications of management and strategic planning. This analytical exercise will improve students’ understanding and ability to think critically about the business and its future direction, to better able to understand and analyse real business problems and strategies.
Details
Students will answer the two case questions below in relation to the case (reading and videos) on The Marvel Way (from INSEAD). This case focuses on Blue Ocean Strategy and students will participate in an in-class case workshop in Week 2 covering Blue Ocean strategy and the relevant case teaching videos.
PLEASE NOTE that students are to also ensure that in answering the questions that application of the relevant Blue Ocean concepts and frameworks are included as per the notes in the case study guidelines below.
The Case Study Link is under the Assessments Tab on vUWS. Please download the link and refer to the Information Guidelines and Marking Criteria.
Note:Further details and materials for this assignment will be made available to the students in the Session 1 class and posted on vUWS.
Note:Number of words: 1,000 words plus References and Appendices (not included in word count)
CASE STUDY QUESTIONS – The Marvel Way
- Identify and discuss three (3) elements required to achieve the turnaround at Marvel through Value Innovation.
- Develop the Four Action Framework for Marvel. Identify and discuss the key ERRC elements.
CASE STUDY GUIDELINES
- Apply relevant Blue Ocean concepts and frameworks to answer the case study questions.
- Demonstrate the use of critical thinking in relation to the questions and case study approach.
- Justify recommendations and strategy opinion.
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