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Legit Essay Writing Company
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5.0 The End User Experience ESSAY

Apple Inc. is a leading technology company specializing in consumer electronics, computer software, and other online services. The company’s end users are mainly in the consumer, enterprise, education, small and midsize size businesses, and government markets. The consumers access the company’s products offered by direct sales and resales of third-party products. Besides, there are a numerous indirect distribution channels including third-party cellular carriers, retailers, wholesalers, and value-added resellers that the company uses to avail its products to the end-user (Narayan & Ramu, 2018).

The end-user of Apple products desires several features from the company’s products. First, they desire enhanced usability, increased durability, design, performance, compatibility. Apple’s end-users desire products that work easily without struggling with its features. Ease-of-use is one of the fundamental needs of the customer and Apple is good at designing products that satisfy this need (Schmidt, 2017).

Essay Lesson 4: The Institutionalization of Business Ethics

The customer is also interested in the functionality of Apple products. They want products that work just the way they need to help them solve their pain points. They also look for better-designed products. Apple’s products are slickly designed making them easy and intuitive to use. Increased durability is also what the end-user desires of Apple products. This is to make it economical by balancing out the high initial cost of the company’s products and reducing their environmental footprint. The customer is also looking for an Apple product that is compatible with other products that they already have to avoid unnecessary repurchases. Finally, the customer desires a product that is high in performance to enable them to achieve their goals (Schmidt, 2017).

Apple end users’ pain points include internet connectivity, storage, and cost (Ross et al., 2019). In the era of information technology, many end users have vast information they want to be stored on their devices and Apple has been improving the storage capacity of its products. Internet connectivity is another pain point that Apple attempts to improve in its products as it is the driver of mobile and telecommunications technology. By offering products that do not experience internet issues such as signaling overload and congestion, Apple addresses the issue of internet connectivity pain point. Although Apple offers its products at premium prices, the company’s products are high-quality and durable hence minimizing the cost of replacing them after a short use cycle.

It is possible to improve the end-user experience by making adjustments to the operation. Some of the ways in which end-user experience can be improved include capturing customer feedback in real time to know what they really want and constantly innovating (Becker & Jaakkola, 2020).

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