You work for a marketing firm and you have been assigned to work with a new health care client.

You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

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Choose one of the following initiatives:

• Health Spa launching a new weight loss treatment
• Insurance company launching new medical product for the exchange
• Hospital system launching new diabetes program
• Medical device manufacturer launching new metal alloy prosthesis.
• Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:

• What types of communication could be used for different generations.
• How you will use an integrated campaign to reach your target audience.
• Examples of successful industries and how they leverage transparency, and how you can apply that to your strategy

CLICK THE FOLLOWING LINKS TO DOWNLOAD RESPECTIVE WEEK’s ASSIGNMENT

HCS 490 Week 1 Changing Landscape of Health Care

https://www.homeworkmarket.com/content/hcs-490-week-1-changing-landscape-health-care

HCS 490 Week 1 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-1-current-article-summary

HCS 490 Week 1 Product Review

https://www.homeworkmarket.com/content/hcs-490-week-1-product-review

HCS 490 Week 2 Case Study Comparisons

https://www.homeworkmarket.com/content/hcs-490-week-2-case-study-comparisons

HCS 490 Week 2 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-2-current-article-summary

HCS 490 Week 2 Product Remarketing Activity

https://www.homeworkmarket.com/content/hcs-490-week-2-product-remarketing-activity

HCS 490 Week 3 Community Mailer

https://www.homeworkmarket.com/content/hcs-490-week-3-community-mailer

HCS 490 Week 3 Summary

https://www.homeworkmarket.com/content/hcs-490-week-3-summary

HCS 490 Week 3 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-3-current-article-summary

HCS 490 Week 4 Communication Strategy

https://www.homeworkmarket.com/content/hcs-490-week-4-communication-strategy-1

HCS 490 Week 4 Health Care Access Options

https://www.homeworkmarket.com/content/hcs-490-week-4-health-care-access-options

HCS 490 Week 4 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-4-current-article-summary

HCS 490 Week 5 Conversation Starter

https://www.homeworkmarket.com/content/hcs-490-week-5-conversation-starter

HCS 490 Week 5 Marketing Strategy

https://www.homeworkmarket.com/content/hcs-490-week-5-marketing-strategy

HCS 490 Week 5 Current Article Summary

https://www.homeworkmarket.com/content/hcs-490-week-5-current-article-summary