Write a 1,400-word minimum internal environmental analysis in which you include the following: 

Write a 1,400-word minimum internal environmental analysis in which you include the following:

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• Assess the organization’s internal environment.
• Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
• Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
• Perform competitor analysis.
• Assess the structure of the organization and the influence this has on its performance.
• Determine the organization’s competitive position and the possibilities this provides.

Format your paper according to APA guidelines.

Solution Preview

Google Inc. is an American multinational company that operates in the internet technology industry. The company offers a platform that is user-friendly and helps users to search and find information from the world wide web. The use of the services attracts a worldwide customer base that has contributed to Google’s revenues over the years.

Environmental Scanning

Environmental Scanning is a process which surveys and systematically interprets relevant data to determine the threats and opportunities in a systematic way (Babatunde & Adebisi, 2012). The company is expected to gather information about itself, the competitors and the external environment. Through the environment scanning Google Inc. can determine the models to create value and sustain competitive advantage.

Google can use environment scanning in creating value. Google has stayed ahead of Yahoo through its element of newness, development of its brand status, reduction of risk, customization, and reduction of risk. The ideas around the creation of value developed after the management analyzed the information about the competitors and its internal capacity.

The company has developed a user-friendly environment which connects the users to the desired outcome hence enhancing the experience. The strategy enhances the experience of the customers who are interested in Google free services and promoting an environment for the business. An example of Google customization is Picasa which provides families with an environment whereby they can share with friend and families. They share videos and photos with one another based on this platform.

The risk reduction value creation is provided through the secure Google mail. The environment scan has indicated that the industry has a niche regarding having a mail that is secure for the users. The Google Mail is a secure e-