How would social-cognitive theory describe low self-esteem in the words of its own theoretical model? How does this theoretical model suggest means of assisting people to overcome their sense of low self-esteem?
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Some social cognitive theorists like Hazel Markus believe that self-esteem depends on how successfully we measure up to our own internal representations of the ideal self. Other social cognitive theorists like Tori Higgins believe that self-esteem depends on an individual’s self-guides: personal standards that he/she feels the need to live up to. Conflicts between self-guides and how things really are for an individual can cause low self-esteem.
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