The importance of marketing in long-term care organizations

Write a critical analyses paper demonstrating understanding and application of key concepts learned on chapters 18-20. Your paper must be 3-4 pages in length excluding references pages, 12p font, and double spaced. Adherence to APA guidelines must be demonstrated where appropriate. Your paper will include a critical analyses of the questions below. A critical analyses entails a comprehensive examination of key concepts and/or theories. Please critically analyze the following:

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• The importance of marketing in long-term care organizations
• The relationship between strategic planning and marketing in long-term care
• The major challenges that have faced the long-term care system in recent years
• The success of the system in responding to the challenges outlined
• The challenges and opportunities future long-term care managers are likely to face

Solution Preview

Today, long-term care facilities are composed of independent, assisted living, and skilled nursing facilities along with many variations of those themes in between. The clientele for these various types of facilities differ because of the level of care the facility provides as well as the amenities long-term care consumers are looking for. However, there many similarities and common approaches to how reaching the target audience through effective marketing activities. Knowing who the target audience is, how to reach them, and how to communicate with them will serve any facility well in this competitive market. Developing marketing strategies for long-term care settings is as important as understanding what elements of care can be marketed individually as a niche market. Determining the market base for a facility is equally crucial since the target populations differ among the three types of facilities. By reviewing current marketing articles and applying marketing practices, we have crafted some general principles for which each facility type can learn from. Finally, we will discuss the types of marketing and how they related to the spectrum of long-term care facilities….