HSYP805: Disease Prevention And Health Promotion – Social Marketing Campaign- Disease Prevention And Health Promotion Assessment Help
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TASK
Justify why it is important to address your chosen behaviour (public health issue) (you may provide some statistical information)
Identify any previous attempts to address the issue
The target audience clearly defined
Define and justify the target audience of your campaign
Explain your health promotion campaign
State the name of your campaign
Describe your campaign and explain how the campaign is supposed to change behaviour (include and explain theory used to support this campaign)
Include the aim and specific objectives that your campaign aims to achieve
Describe and discuss social marketing criteria (exchange, competition, marketing mix-4Ps)
Describe an action and implementation plan with timelines
Identify resources needed for your campaign (no budget calculation is needed)
Describe your communication strategy
Finish with a brief conclusion that summarises your main points
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