BUSN 201: Media Article Analysis-Critical Analysis Assignment
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The purpose for you to critically analyse media articles relating to international business and prepare a brief on the topic. You are required to locate two media articles (newspaper or magazine) from reputable sources which address one of the following topics :
- Globalisation and International Business
- Culture and International Business
- Political and Legal Environments
You are required to analyse the articles, identify the major issues and write an information brief for an International Business Manager operating in one or more foreign markets.
- Define and discuss the meaning and impact of globalisation, the creation of regional trading blocs and trade agreements on business, the environment and communities.
- Appreciate, identify and describe the relevant political, cultural, economic and ethical factors in evaluating country risk and market opportunities.
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