Marketing Challenges. In business plans, many marketing sections should be entitled “Field of Dreams” because many entrepreneurs assume that if “I build the product, they will buy it.” In a three- to four-page paper (not including the title and reference pages), develop a marketing section about your business opportunity, and specifically address the following in detail (with examples):
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- Describe the type of market research you will need and the resources you will utilize to obtain the information.
- Predict if your market is big enough to provide growth. Explain the indicators that support your prediction.
- Evaluate the market power potential of your business venture.
- Evaluate the collective power of your competitors. Compare and contrast their collective market power
versus your potential market power the business venture.
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