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BSCOM 324 Week 4 Assignment Method Comparison (2 Papers) NEW

Select a research focus: Online studying, job searching, online dating, or social media behavior.
Write a 1,400- to 1,750-word paper that addresses the following:
• Identify the comparative advantages of qualitative (i.e. ethnography and observation) versus quantitative methods (i.e. surveys and experiments).
• Identify the specific strengths and weaknesses of the qualitative (i.e. ethnography and observation) versus quantitative methods (i.e. surveys and experiments) for your selected research focus.
Format your paper consistent with APA guidelines

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