Resources: Student website, local retailers, Internet, University Library
Identify a category of retailer listed on the Retail Categories Worksheet from Week Two.
Select two retailers in the same industry that have two different target markets such as Home Depot and Ace Hardware, Kohl’s and Neiman Marcus, Wal-Mart and Macy’s. Visit both retailers.
Write a 750-word paper describing your experience at each store. Describe the customer service at the stores and whether the stores met your expectations. Formulate strategies for how the stores could exceed your expectations as the customer. Comment on the demographics of the other customers. Evaluate the overall shopping experience at each store and explain the importance of customer satisfaction to both stores
Format your paper consistent with APA guidelines.
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