11558851: “The strategy report of ANTA sport products with Canada” International Management – Case Study – Management Assignment
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Part 1:
1. Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
2. Table of Contents
3. Introduction to the report, brief background to company
4. Brief summary of key macro issues relevant to country: ie a synopsis
of Part A of your report on the macro environment . NB this should only
be 1-2 pages maximum in length
5. Recommendation for entry mode with justifications why this method is being recommended
6. International strategy for company
7. Methods and strategies for motivation and leadership of cross cultural teams
8. Multinational structure for company
9. HR recommendations (takes into account the cultural aspects of the
country, the strategy of the firmand the various options available).
10.Marketing considerations
11. Conclusion
12. References in APA format
Part2:
encourage independent research into the cross-cultural management issues of doing business in a particular country
allow you to apply your understanding of macroeconomic issues when recommending strategies for international operations
provide you with experience in writing an authentic workplace report that includes recommendations and justifications which are based on research and analysis.
be able to evaluate the implications for managing teams and businesses in a globalised world;
be able to investigate cultural differences in relation to decision making, motivation and leadership and recommend management strategies for Human Resource policy and leadership of cross-cultural teams; and
be able to effectively communicate recommendations regarding the viability, form and function of
a firm& international operations
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